PHP recommended to the YWCA that they needed to create a comprehensive package of information they could use in presentations as well as distribute to various agencies and individuals who might need their services. The premise of the campaign centered on the idea that the YWCA programs are designed to nurture women and their families, covering topics including how to recognize abusive relationships and available services for women in need, shelter and child care services and health education. The theme was carried through all the brochures using pictures of flowers, soil and other "nurturing" imagery and focusing on the idea of growth in the copy. We continued this theme in pieces given to the Board of Directors utilizing actual flower seeds.

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