Since 1950, Resource Management Service, Inc has been a leader in serving investors and landowners in private forestland. Today, they are the largest independent forest management firm in the United States, conducting an average of $60 million in timber sales, $100 million in land purchases, and $80 million in land sales from Texas to Virginia.

PHP was hired to design their Capital and Landowner brochures, as well as advertising, business cards and website. The logo and graphic look were updated, taking existing elements and adapting them to a new, more updated design.

The challenge was creating separate designs that worked for both the corporate investor and the landowner, while retaining a unified look for the company. The agency utilized RMS’s color pallet to be used on all materials, while giving the investor pieces a corporate look and the landowner pieces a warmer feel in both design and copy.

The same look was then used on support materials, such as landsales tri-folds and service brochures that would be distributed with the main brochures or separately.

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