Building Awareness

Marvin's Building Materials and Home Centers

In 1999, we teamed up with local radio personalities Rick & Bubba to create a campaign for Marvin's that generated excitement and sales for the company. Through television, radio, and print, plus live remotes, Rick & Bubba added an element of fun that led to them being named Marketers of the Year.

Because of their great success in the advertising, we took them on the road for the Marvin's/ Rick & Bubba "Huge" Road Show.

Results: Through this promotion Marvin's was mentioned continuously by Rick & Bubba and their callers. Each day on the show leading up to the five- day road show and each day druing the "live" broadcast, Marvin's and the participating vendors received numerous mentions on the air. Total sales were up significantly.
The road show received credit for short-term and long-term sales benefits the company generated.

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